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Case Studies
PPC Management
Our process typically begins with a thorough campaign audit to evaluate current performance, uncover inefficiencies, and identify high-impact opportunities for optimization — ensuring every strategy we implement is data-driven and tailored to deliver measurable results.
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We helped a client who spent £28,000 recalling inventory due to storage fees and slow sales. With our support, they grew from daily sales of £300-£500 to over £1,000 — and eventually more than £9,000 per day — while maintaining an ACOS of 24% and a ROAS of 4.12
These were achieved in less than a month.
It's not enough to just hit the right KPIs. Metrics like above 3 ROAS, ACOS under 30%, and TACOS around 8-9% are important, but it’s also essential to move inventory.
Amazon’s algorithm prioritizes how quickly your products are selling, making it the PPC manager’s responsibility to strategize for cost-effectiveness. A strong sell-through rate indicates that your product is popular and in demand. When Amazon sees that you’re moving inventory quickly, it rewards you with greater visibility in search results and higher placements in sponsored ads — often reducing your costs or providing these placements as a reward. In other words, a healthy sell-through rate can lead to more organic traffic and increased ad exposure, which in turn drives higher sales, improves ROAS, and lowers overall ad spend.
A low sell-through rate is actually costing you both in storage fees and PPC expenses, even if you’re hitting all the key metrics.
In less than a month, we helped a client achieve outstanding growth across key performance metrics on Amazon. Here’s a breakdown of the results:
Strategy Behind the Numbers
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Implemented optimized PPC campaigns to boost visibility while maintaining efficiency.
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Focused on high-converting keywords and trimmed wasted ad spend.
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Enhanced product listings with compelling A+ Content and keyword-rich copy.
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Tested pricing strategies to maximize profit without sacrificing sales volume.
The Result
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More traffic. Better conversion. Higher profits.
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With a strong +670% growth in revenue, +29% increase in ASP, and nearly +29% more units sold, this is a clear example of how data-driven Amazon strategies can deliver exponential results.
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Summary
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Units sold increased by +28.9%
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Revenue increased by +67.2%
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ASP increased by +29.7%
This suggests that not only are more units being sold, but they’re being sold at a higher price point or with more premium products, which significantly boosts revenue. It’s a strong indicator of improved product positioning and potentially better ad or pricing strategies.
We manage Amazon PPC accounts — from launching and relaunching new products to continuous optimization for profitability.
From these experience, we’ve identified proven strategies that delivered strong results — strategies we can tailor and apply to your brand to accelerate growth.
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PPC Management
We conduct a thorough Amazon account audit covering account health, product listings, pricing, inventory, and customer feedback. This helps identify opportunities and fix issues to improve visibility, boost sales, and ensure smooth operations for long-term growth.
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SEO & Listing Optimization
Rufus Aligns Your Listing With Customer Search Intent — and That’s Exactly Why You Need to Optimize First
Rufus doesn’t just stuff in keywords. It helps structure your listing around how people actually search, what they care about, and the language that builds trust. That means:
✅ High-converting keywords are naturally embedded
✅ Bullet points speak directly to buyer concerns
✅ The listing is readable, relevant — and optimized to rank and convert
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